We’re taking a look back at the makeup trends that exploded onto the scene and helped define the past decade. Celebrities like Kylie Jenner, Rihanna, Beyoncé, Cara Delevingne, Kim Kardashian West, and Nicki Minaj brought these makeup trends to the mainstream, whether with their own beauty lines or through experimentation on the red carpet. Makeup brands like Urban Decay and Fenty Beauty and HBO’s “Euphoria” were other major trend influencers in the beauty world during the decade. Top trends of the 2010s included black winged eyeliner, gold eye shadow, thick eyebrows, overlined lips, contouring, strobing, and glossy lips.
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The Biggest Makeup Trends Of The 2010s