Eyebrows have become a regular part of today’s makeup routine. During this decade, the beauty community started paying more attention to how eyebrows looked and worked hard to achieve thick brows like Cara Delevingne’s and Kim Kardashian West’s. Makeup brands expanded on their brow product lines, while brow-enhancing services like microblading and brow lamination took off. Today, makeup brands like Anastasia Beverly Hills and Benefit Cosmetics sell endless brow products including eyebrow pencils, powders, pomade, gel, and highlighters. Viner Peaches Monroee went viral in 2014 with her “eyebrows on fleek” video, which led to makeup gurus on Instagram and YouTube referring to the phrase to describe the perfect brow. The thick, bold, and full brow was the consistent trend throughout the decade, but the 2010s also saw some daring brows like the rainbow brow, bleached brow, feather brow, and the Instabrow. Celebrity makeup artist Amber Amos visited Insider to recreate some of the biggest brow looks of the decade.
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The Decade Of Eyebrows